Wednesday, June 18, 2008

An open letter to the makers of Mike's Hard Lemonade

Dear Sirs,

You appear to have a wonderful product. My girlfiancee enjoys a hard lemonade now and then, as do many of her friends. I realize you want to improve your market share among men, but you may be going about it in the wrong way. Specifically, please stop pretending your product is super badass just because it has the word "hard" in it.

There are so many ways to get men to start using your product. Convincing us that supermodels will want to sleep with us if we drink hard lemonade, for example. And, well, no other examples come to mind, but if that angle can make Bud Light the number one beer in America, you really ought to consider it.

Thank you for your time.


Scumbag said...

mexicans drink a shitload of bud light. seriously.

B.E. Earl said...

I only now one person who drinks this shit and she's no badass.

Emphasis on "she"

TastyMcJ said...

they should just start marketing it as a mixer for bourbon.

that's the only way i would even consider drinking it nowadays.

jamwall said...

How about "Cowbell Gene's Badass Champaign Coolie."