Sunday, February 10, 2008

How to Annoy an Engineer

(part 37 in a continuing series)

I was helping with registry shopping yesterday, so there was much looking at kitchenware. I respect that marketers have a job to do, but selling stainless steel cookware as having "great heat conduction" annoys the hell out of me. Compared to what? A wooden block? Yes, you have great conduction. Compared to any other metal used for cookware like cast iron, aluminum, or copper? Crap.

I mean, you've got other selling points. It's non-reactive. It's shiny. You don't have to make shit up.


amera hearts said...

oh god. you sound like someone else i know!

Kat said...

Shiny is exactly what sells me.