Friday, July 28, 2006

History of the day for July 28

In 2005, taking the Cap'n Crunch model to the next level, Lucky Charms maker General Mills releases the Oops! All Marshmallows cereal line. This dominates the industry until a generic brand, Bag O' Sugar, undercuts General Mills by eliminating food coloring. It takes General Mills three years before it recovers with the smash hit Methamphetamine Crunch.

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